UNDER THE RADAR: Iggy Pop shares evocative video for “American Valhalla”.
Post Pop Depression visuals tap into the “last man standing” notion.
Iggy Pop has shared a new video for “American Valhalla”, off his Josh Homme collaboration Post Pop Depression. The song see its narrator in search of an American Valhalla — a “hall of the fallen” according to Norse mythology.
In the video, directed by Jamie-James Medina, model Ruth Bell fidgets on a stool while a video box covers most of her face. The video flashes between a boxing match and images of Pop.
The video box becomes full-screen and shows one of the boxers celebrating victory, though the cheering cuts off and Bell.
Medina explained the inspiration for the video (via Nowness): “I was listening to ‘American Valhalla’ and was reminded of this very low-key but classic fight between Dick Tiger and Gene Fullmer, which took place in Nigeria in 1963 and for whatever reason I found a connection there,” he said.
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